Words and names are really sounds we make from our vocal chords and the movement of our tongues. Doesn’t sound amazing but it is those same words and names that have a significant effect on our minds assuming we do let them affect us.
The name of a place, person, thing etc. conjures up memories in our minds of that person/ place/ thing or anything approximately associated to that utterance from our current schema.
Words can anger or injure another person.
Words can put someone at ease or become happy.
Names can cause people to feel afraid or be happy depending on the memories they have of that name.
Names can cause people to temporarily ignore the present and retrace the residue of the past imprinted in their memories, in effect going back in Time according to their interpretation of the past.
Names sharpen your intent and effort.
Words allow you, to some degree, to get people to do what you want them to do depending on how willing they are to obey you.
Words can be used to bend our Reality and the Reality of others through lies or Truths although the consequences and damage done will be irrevocable.
Since words and names can change our Reality, words and names have Power.